Overview
The online resources and guides provided by NBCF strive to provide individuals with the knowledge to navigate their experience with breast cancer or support their loved ones. After looking at SEO keywords/Google Trends, I created content in the form of blog posts, ebooks, and website pages, which generated potential donor leads and built credibility.
Additionally, I also used this information to create campaign content for NBCF social channels.
Role
Marketing Content Coordinator
Tools
Adobe Illustrator, Meta Business Suite, Instagram, Google Trends, Excel
Date
September 2021 - August 2023
Key Impact Numbers
Family Medical History eBook generated 6,025+ downloads and donor leads
Blog post about complementary therapy options performed 242% higher in average time spent on page
eBook: Family Medical History
Blog Post: Complementary Therapy Options
FAQ: Dairy Linked to Breast Cancer Risk
FAQ: Hair Dye Linked to Breast Cancer Risk